14 January, 2010, London – Leading digital marketing agency Profero (www.profero.com) today announce the launch of Yabber, a specialist independent business unit focused on providing digital PR and social media expertise to global brands.
Profero were challenged to create a fully integrated campaign for the Everyman Tacheback charity, promoting the dangers of prostate and testicular cancer, while optimising fundraising to reach £1.5 million.
Profero were challenged to launch and drive sales of the MINI R57 among current convertible drivers and market it to this more masculine audience by communicating a sense of adventure.
We felt J&J’s partnership with the biggest event of 2008 deserved a valuable, content-rich space that would create a lasting legacy. We wanted to simultaneously promote their brand and their core values while celebrating the mother and child bonding experience.
FRANK: MESS WITH YOUR MIND
FRANK briefed us to create a rich and highly interactive online experience that enabled 11-14 year olds to discover the effects of smoking cannabis.
